Trons Sonne Apologizes To Regulators For “Over-Advertising” Buffett Lunch

Justin Sun, the founder of Tron cryptocurrency, has publicly apologized through his social media channel for his behavior that dwarfed an event in the cryptocurrency industry.

Sun posted a letter on Weibo in Chinese on Thursday saying it “sincerely apologizes to the public, media, officials and regulators” for its excessive marketing efforts, particularly the recent publication of a highly anticipated charity dinner with the Billionaire Warren Buffett.

“My intention to have lunch with Buffett was my admiration for him and my enthusiasm for charity. It was easy, but also self-interested, to promote the blockchain industry and my project. But my immature, naive and impulsive behaviors with my big mouth turned it into a runaway and failed over-marketing hype, leading to a number of unexpected consequences, ”he wrote, adding:

“Throughout the process, I was no longer excited, worried, tormented and then scared and regretful. … It had a negative impact on the public and also raised concerns from regulators who look after me. I want to say again: I’m sorry. “

Sun did not specify which regulators it was referring to in the letter, instead mentioning the term “regulator” 13 times. So far, he has only published the apology in Chinese. The letter comes just days after postponing lunch with Buffett and citing a health problem with kidney stones.

Shortly after he announced the postponement, media in China released reports Tuesday that Sun was on China’s border control list, even though Sun later streamed himself live to prove he was currently in San Francisco.

Additionally, in the letter, Sun said he would now minimize his public appearance to reflect on the over-marketing issue.

“In the future I will take some rest due to my illness, reduce my advertising for Weibo and media interviews. All the efforts that go into publicity stunt must come from technological development, ”he said.

On Wednesday, Sun said in a tweet that he was feeling a lot better and appears to be back to full speed on Friday. In a Weibo post that same day, he also said he should be able to meet the outside world soon after recovering.

Justin Sun image via CoinDesk

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